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Thread Box:
Free Vodka | 42 BELOW X 42 Ride | Orange 20 | Gold Sprints
Thread started by mikeywally at 08.18.09 - 3:05 pm

This summer 42 BELOW Vodka sponsored 42 cyclists (3 from SoCal, Crystal Talbot, Allison Burtch, and me, Mikey Wally) to tour from NYC to LA. The group split in two in Philadelphia on a northern and southern route and we are finally meeting back up in LA on 22 August!


To celebrate the Alliance for Walking and Biking is throwing a party for the 42 Ridazz at Orange 20.


There will be complimentary 42 BELOW vodka drinks, appetizers, and Gold Sprints.


Where: Orange 20
When: 6pm to 8pm


42 Below | WeLikeBike42.com

reply


that's better,
there might be a DJ too!
there are riders from tokyo, paris, italy, nyc, sf, la, denver, we even picked up a kid who has been riding with us from RENO!
mountain bike hall of famers, couriers, polo legends, etc.
have fun!



mikeywally
08.18.09 - 3:08 pm

reply


we will be in LA august 21,
but,
the company we work for put us up at Holiday in LAX.

can anyone host a couple of the riders, aug 21 and 22, so we don't have to stay near LAX or bike back there late at night?



mikeywally
08.18.09 - 3:18 pm

reply


BUMP



mikeywally
08.18.09 - 4:21 pm

reply


wait what day is this?! i want to drink!



neverclever
responding to a comment by mikeywally
08.18.09 - 4:24 pm

reply


Saturday night



mikeywally
responding to a comment by neverclever
08.18.09 - 4:25 pm

reply


~~~ __o
~~~ _ <_
~~~ (_)/(_)



TIMESARECHANGING
08.18.09 - 4:31 pm

reply


p-a-r-t-y-t-i-m-e-<3



mikeywally
responding to a comment by TIMESARECHANGING
08.18.09 - 8:26 pm

reply


;)



tomato
08.18.09 - 10:44 pm

reply


!



mikeywally
responding to a comment by tomato
08.19.09 - 7:39 am

reply







mikeywally
08.19.09 - 7:44 am

reply


bumpity bump bump.



mikeywally
08.20.09 - 6:46 pm

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wtf, bump. go to this.



mikeywally
08.21.09 - 7:55 pm

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Man free vodka sounds pretty good today. I might just get there early and get a start on everyone! Hopes it free as in free you can drink as much as you want, as opposed to free and that's all you get!



User1
08.22.09 - 12:31 pm

reply


SEE YOU BITCHES THERE!! YES YES YES!!!



richtotheie
08.22.09 - 12:57 pm

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see everyone here tonightttttt



Thegirlinglass
08.22.09 - 2:25 pm

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wait......... ur already there???

Is it free vodka like we define "free"?



User1
responding to a comment by Thegirlinglass
08.22.09 - 2:28 pm

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sorry for my omission of the letter "t" completely changed the context of what i was saying.. ha..

i think it you're 21+ you can drink free (as in zero bones) vodka



Thegirlinglass
responding to a comment by User1
08.22.09 - 2:30 pm

reply


user1, if you want some free vodka, i have an unopened bottle of skyy thats been aging for a few years in my freezer with your name on it.



ruinedbyidiots
08.22.09 - 2:31 pm

reply


cool!! Bring it to crank mob tonite!



User1
responding to a comment by ruinedbyidiots
08.22.09 - 2:34 pm

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i wanna drink old skyy!!! haha



north_valley_critical_mass
responding to a comment by ruinedbyidiots
08.23.09 - 8:37 pm

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This turned out to be a good party!

Thanks to the Alliance...

I got to meet Jacquie Phelan, I've been her fan for years. She is as cool as I imagined her to be...;)



alicestrong
08.24.09 - 11:00 am

reply


Free Vodka was/is great...

Im so glad everyone cleansed themselves of that Banana Republic impurity, and co-signed this company... If only BR gave away clothes... they'd win us over too.

Is this company supposed to be some kind of rider run company or something or why does Nike get shit for their promotions?

Just curious (and joking above)... the guy tried to explain a little about the company, but I just kind of nodded because it was soooo fucking hot and I could tell he wanted to go outside... what was their deal? Just another vodka brand?



md2
responding to a comment by alicestrong
08.24.09 - 11:24 am

reply


Ummm they paid for riders to ride across the country, camping and staying in hotels. That's waaay better than free clothes. Not sure what it has to do with Vodka, but thats why they are cool. Plus I think the beef isnt really with BR but Kuang Lee, at least in my eyes.



JOKER
responding to a comment by md2
08.24.09 - 11:28 am

reply


"what was their deal? Just another vodka brand?"

Pretty much. It's a New Zealand vodka that's now a "hip and edgy" subsidiary of Bacardi. - http://www.42below.com/pressrelease/

This guerilla marketing campaign appears to have been hugely successful, even if the wikipedia entry might make some of the more leftist MR members think twice about buying Bacardi products - http://en.wikipedia.org/wiki/Bacardi

Bacardi family members had close ties to the US political elite, as well as organizations of state such as the CIA. The family funded various Cuban exile organizations such as CANF.

Embittered Bacardi helmsman Jose Pepin Bosch bought a surplus B-26 bomber with the hopes of bombing Cuban oil refineries (the bold plan was foiled when a picture of the bomber appeared on the front page of The New York Times). He was also allegedly involved in the CIA plot to assassinate Fidel Castro; documents uncovered during Congressional investigations into John F. Kennedy's death bring to light a message outlining how he had plans to assassinate Castro, his brother (Raúl Castro) and Che Guevara. The RECE (Cuban Representation in Exile) also receives funding from Bacardi family members.

More recently, Bacardi lawyers were influential in the drafting of the 1996 Helms-Burton Act which sought to extend the scope of the United States embargo against Cuba.[10] In 1999 Otto Reich, a lobbyist in Washington on behalf of Bacardi Rum, drafted section 211 of the 1999 Omnibus appropriations act, a bill that became known as the Bacardi Act. Section 211 denied trademark protection to Cuban businesses products expropriated after the Cuban revolution, a provision keenly sought by the Bacardi family. The act was aimed primarily at Havana Club brand in America, which had been registered by the Cuban government.[11] Section 211 has been challenged un-successfully by the Cuban government and the European Union in US courts; however, the act has been ruled illegal by the WTO (August 2001). The U.S. Congress has yet to re-examine the matter.



JB
responding to a comment by md2
08.24.09 - 11:34 am

reply


Yeah... I was joking about the comparison. I know about the Kaung Lee stuff..

So basically they're probably just putting some money into marketing their brand through cycling (in general)? They're not rider owned or anything like that? I looks like they have a team, or were those just riders sponsored for the overall event?

just curious... i felt bad drinking all that Smirnoff before I walked into Sunset Junction.



md2
responding to a comment by JOKER
08.24.09 - 11:37 am

reply


I believe the idea is that they would like to be the vodka of choice for cyclists.

If you have time to read a little, each of the riders blogged about spending two months riding their bike across America. I think that was part of the deal.



alicestrong
08.24.09 - 11:40 am

reply


some you guys really love wikipedia...

interesting that they're part of Bicardi though.... they didnt tell me "that"... I dont even know if I'd care...

but you're saying I should, right?



md2
responding to a comment by JB
08.24.09 - 11:41 am

reply


Bottom line: they brought Doug D of NYC out to us just in time for him to play Polo with us on Sunday, whereby he gave us a grad school session in the art.



JOKER
08.24.09 - 11:41 am

reply


hah... it was my choice that night...

I tried accessing the site before I posted, but I couldnt see much about cycling.... maybe I should try harder...

thanks.



md2
responding to a comment by alicestrong
08.24.09 - 11:43 am

reply


I disliked how much emphasis there was on the whole "free vodka" campaign. Is that what it takes to get riders to come out to events nowadays? Am I that out of touch?

And I'm well aware of what they did for the 42 riders who travelled across the country on their bikes so please refrain to inform me again... it still just feels funny... "like when we used to climb the rope in gym class."





GodLovesUgly
08.24.09 - 11:43 am

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I'm not saying anyone "should" care about anything (other than being a safe, courteous, and respectful cyclist), but being informed is never a bad idea.

I'm no fan of Castro myself, but if you're one of the anti-imperialist / viva la revolucion types, being part of Bacardi's marketing efforts might prove embarrassing.



JB
responding to a comment by md2
08.24.09 - 11:44 am

reply


Actually, if like me, you had more than one drink, than yeah, the whole Vodka thing does feel funny...



md2
responding to a comment by GodLovesUgly
08.24.09 - 11:46 am

reply


I'm more of a whiskey man myself actually.




GodLovesUgly
responding to a comment by md2
08.24.09 - 11:47 am

reply


I was being sarcastic... I understood your point.

"I'm not saying anyone "should" care about anything (other than being a safe, courteous, and respectful cyclist)"

On that note... i think people should care about a few more things... but Im an idealist.

Thanks for the reply though... I was just curious, I wasnt expecting the whole sub company thing, just the event thing, which others answered..(not to take away from your reply).... youre right people should be informed and intoxicated.



md2
responding to a comment by JB
08.24.09 - 11:50 am

reply


I was a bit intoxicated! I sobered up about 3 miles into my ride though. :-(

Thanks for the free vodka and sponsoring the ridazz, but I'm a JD man myself*.



*and a wino!



User1
responding to a comment by md2
08.24.09 - 12:13 pm

reply


just curious how did Doug D at goldpsrints?



JOKER
08.24.09 - 1:09 pm

reply


jacquie is crazy. next time you see me at a ride or whatever ask me for some stories.

you should become a wombat! http://www.wombats.org/

check jacquie's blog too -> http://jacquiephelan.wordpress.com/



mikeywally
responding to a comment by alicestrong
08.25.09 - 2:32 pm

reply

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