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Thread Box:
Bikes Entering the Mainstream
Thread started by ubrayj02 at 12.21.07 - 5:52 pm

Once enough people figure out how to make bicycles into a money maker, we'll all be able to see bikes enter the mainstream of American consciousness at an alarmingly fast rate.

Beers are, to my knowledge, the first to really tap into what will likely become a massive onslaught of bicycle-related advertising in the coming years.

Exhibit One:



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And it's a beer commercial! Obviously they know their audience.



angle
12.21.07 - 6:01 pm

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holy crap its me in 40 years...in the midwest.



malo lado
12.21.07 - 6:41 pm

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@malo lado
I did that up in Salt Lake City last April.
Except I was a little more wrapped up than that.



bentstrider
12.22.07 - 3:33 am

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omg what a brilliant way to get the bumper sticker patriots on board for biking. brilliant.



ephemerae
12.22.07 - 8:42 am

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That commercial is fantastic.
Unfortuantly the beer tastes like shit which is a real shame, because I share my last name with the company.

Ubrayj02, I think you are dead on about the commercial mainsteraming of bikes bieng something that will have a big effect on ridership.

The process of this is going to be difficult for a lot of people to swallow, because it will probably look something like the commercialization of punk or skateboarding.

It will be the selling off of our culture to the highest bidder and it will be really crass.

On the otherhand, when the dust settles, we will have a lot more people riding bikes.

When we see a bunch of people getting into fixies and riding because of:
MASH
or because of a ROCKSTAR video game about a bike messenger
or because an actual rockstar or actor is into riding.
or because of some amazingly talented Tony Hawk like impresario pushes the art to a new level and figures out how to mass market it.

Many people will be annoyed by the whole thing and get really turned off. What, with kids on the street asking:
"how far can you skid"
"can you do a backwards wheely?"
"how high can you bunny hop"
...
Its going to be a gross comercialzation that sits poorly with a lot of people. But at the end of the day, when the culture has been put through the mill of capatializim we will see that many more people on bikes ... which of course is a good thing.

Cycling won't have its underground status anymore but there will definately be more people on the road. Many of us will love it and hate it.

Oh and how we will wish it came in form of an old chubby guy shuttling his beers in a bike basket in the snow.



trickmilla
12.22.07 - 8:52 am

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It's a matter of time..
That commercial makes me feel like someone is saying, "If you don't like High Life's and pedal your self through snow to get some, you don't love freedom."

R



NEWB310
12.22.07 - 7:04 pm

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Bikes entering the mainstream? Can't you go to Wal-mart and get a bicycle? How more main stream can you get? Now if you're wondering if fat sam will squeeze into some tight ass pants and ride a Pista, that's already happening right? How many people in LA are from some other place? A lot I figure.

LA is a car town, it's built around the auto and earthquakes, bikes on the horizion but it will take longer that in smaller places like Portland, NY, or SF.

I'm all for it. One more bike, right? Right.



rev106
12.22.07 - 7:29 pm

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Put me in your breakfast, put me on your plate.



katiepoche
12.22.07 - 7:36 pm

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Wait. I thought we were supposed to be nonconformists! Fuck...


Now what do I do?





Joe Borfo
12.23.07 - 9:43 pm

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Race soapbox cars and play Dungeons & Dragons, no one does that.





rev106
12.24.07 - 8:30 am

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can't have it both ways kids...

you say you want everyone to ride their bikes...

but when they do, you're afraid of becoming mainstream?

it's what you wanted after all...

there's always pogo sticks and unicycles



adrian
12.24.07 - 11:39 am

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Nonconformity is over.

The new trend is trendiness itself.

Get out there and start blending in.



malo lado
12.24.07 - 12:17 pm

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Devendra Banhart and biking is a great combination. And if i drank beer and added that to the mix, I'd say it was an even grander combination.



meandmybluebike
12.24.07 - 12:31 pm

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Joe Borfo
12.24.07 - 2:15 pm

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put me IYmouf....



skano
12.24.07 - 4:46 pm

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let go of your metaphors

non-conformity is an illusion



malo lado
12.24.07 - 10:21 pm

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I never thought I would be so enamored with an advertisement as I am right now.

The Miller Brewing Company is subverting itself, and feeling good about it.

"The capitalist will sell you the gun you shoot him with."



malo lado
12.24.07 - 10:23 pm

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Devendra Banhart in a high life commercial....

weird



kyber
12.24.07 - 10:26 pm

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this is the second mention of devandra bernhardt in this short thread. could someone please enlighten the populace of cosmopolace?



malo lado
12.24.07 - 10:29 pm

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oh wait - you're talking about the fat tire ad...

huh?



malo lado
12.24.07 - 10:30 pm

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Just saw this Stella Artois commercial...





digablesoul
01.11.09 - 9:22 pm

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the heineken commercial for the pony keg tap that they sell where all the owners in the neighborhood open up their garages and turn them into bars and everyone is cycling between them is a favorite of mine.



ruinedbyidiots
01.11.09 - 10:43 pm

reply

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