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Thread Box:
Volkswagen Campaign
Thread started by canadienne at 11.18.09 - 4:04 pm

This VW campaign uses cycling as a metaphor in order to explain the concepts of their technology. It's pretty great marketing, in my opinion... and it's interesting that the mechanics of cycling is so universally understood that it can be used as a teaching tool.

It's also interesting that there aren't any cars in these commercials... That by using a bicycle, the ad evokes the simplicity and sustainability that they're trying to associate with their brand.



reply


I should really start checking my grammar before posting....'n shit.



canadienne
11.18.09 - 4:10 pm

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bump, dammit!



canadienne
11.18.09 - 9:44 pm

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Very clever!



TheJen
responding to a comment by canadienne
11.18.09 - 9:45 pm

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I hate car commercials in general. Most are all about "look at how this computer generated special effect makes our car look all cool and shit" and dumb ass actors who need a shave driving the machine up a vertical wall or over the Grand Canyon.
This one takes the same unrealistic approach (because its cool and because we can) but actually tell a compelling consumer benefit story.
I give it one thumb up on the Thing-O-Rater.



Creative Thing
11.19.09 - 7:54 am

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Ha! You know that VW is now the number one selling car company...

I've always liked VW. I own one, but I don't drive it. Not sure if I ever will again...



alicestrong
11.19.09 - 8:56 am

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OH! And is that the same white horse from the 30STM video? What does it all mean?? LOL



alicestrong
11.19.09 - 8:59 am

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holy crap! I didn't even see the horse! What does it all mean?



canadienne
responding to a comment by alicestrong
11.19.09 - 5:27 pm

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WHITEHORSE.
good band.
http://www.myspace.com/getonthehorse



ruinedbyidiots
responding to a comment by canadienne
11.19.09 - 5:59 pm

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WHITE HORSE....DANCING BEAR.....HMMMM....



eddieboyinla
11.19.09 - 6:10 pm

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These are really cool commercials for a car company. I agree that it's cool they don't ever even show a car.

On the third one, is that the snail (Gary) from Spongebob Squarepants?





Nurblie
11.19.09 - 7:23 pm

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meow



canadienne
responding to a comment by Nurblie
11.19.09 - 8:37 pm

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Get IN the bath tub GARY!!!



TheJen
responding to a comment by Nurblie
11.19.09 - 8:43 pm

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