Thread started by JB at 12.12.08 - 4:28 pm

For 'real' taste test, Burger King uses third-world 'Whopper Virgins'Andrew McLemore
Published: Friday December 12, 2008

In another attempt at proving its burger supremacy, Burger King went to third-world countries to perform "real" taste tests with "real people."

In a documentary-style advertisement called "Whopper Virgins," the popular franchise traveled to remote parts of the world supposedly insulated from Western culture and used researchers to conduct taste tests of Burger King's Whopper and the McDonald's Big Mac.

"Well, what we're doing is really talking to people who have absolutely no awareness of either Burger King or McDonald's advertising and have never experienced a hamburger, typically very difficult people to find," said one researcher in the video.

But the villagers can't be that insulated.

To ensure freshness, one of the researchers said the burgers must be eaten within 15 minutes of their creation -- at the Burger King and McDonald's a couple miles away.

The advertisement includes Romanian and Thai villagers puzzling over the hamburgers and laughing as the researcher tells them how to hold and eat them correctly.

"They come in underneath and do the one-hander, then they look at it," one of the filmmakers said. "It took them awhile to understand the dynamics of it. So that was fascinating to see because we live in America where hamburgers are consumed like a staple."

In a dramatic and unexpected climax accompanied by sighing string instruments, the Whopper is the preferred burger of the awe-inspired, Whopper-struck citizens of Thailand and Romania.

"Please come visit again," the Thai villager told the filmmakers.

"You are always welcome," the Romanian man said.

In a story titled "Battle of the Brands," Burger King is said to have gained ground on McDonald's because of its superior marketing strategies.

A blogger called "Whopper Virgins," "one of my favorite ad campaigns ever."


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i dont eat staples though



aksendz
12.12.08 - 4:32 pm

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Fuck it just make the entire planet obese. Pieces of shit



Debut213
12.12.08 - 4:34 pm

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Where is parlorbikes?



jonnyboy
12.12.08 - 4:35 pm

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THE FIRST TIME I SAW THIS COMMERCIAL, I FELT THAT IT WAS EXPLOITING THE 'VIRGIN NATIVES'.



eddieboyinla
12.12.08 - 4:44 pm

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NOW TARGET HAS A COMMERCIAL THAT EXPLOITS CHILDREN TO SELL US THERE STUFF, WHERE DOES IT END?



eddieboyinla
12.12.08 - 7:08 pm

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i don't even think it's real, to tell you the truth. why would i ever believe a big corporation?



coldcut
12.12.08 - 9:42 pm

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